Concept Brands has a network of over 200 boutique customers across Australia & New Zealand comprised of both bricks and mortar, omni-channel and online stores.
WHO WE ARE?
Concept Brands is a specialty distributor of premier lingerie and lifestyle brands from across the globe. From the most stylish and alluring to the fabulously feminine, practical and playful, Concept Brands is dedicated to bringing the best of the International stage to our network of retailer's doors. With dedicated group silos in Sales, Marketing and PR, Logistics and Warehousing, Concept Brands is at the vanguard of developing brands across Australia & New Zealand. An international network of boutique retailers, multiples and Department store alliances, enables Concept Brands to deliver immediate market impact for brands looking to develop into new, International markets.
HISTORY
Concept Brands has a proven track record for establishing a strong presence and return on investment for a range of brands in Australia across different price points and target demographics. Our strong reputation with local retailers makes the turnaround between market-entry and return quick and easy. We provide an individual focus for every brand that we work with ensuring that its distinct features are conveyed to the right customers and that the brand is publically represented in a manner in keeping with its existing reputation.
Concept Brands has established strong relationships with Australia’s leading department stores, securing lucrative department store partnerships for our brands since 2009.
Recent Highlights
- MiracleSuit and Naomi & Nicole launched into 60+ stores across Australia in 6 months
- Vanilla night + day sold into 15+ stores with re-orders in less than three-months
- MiracleSuit and Naomi & Nicole launched into 60+ stores across Australia in 6 months
PR & Marketing Specialists
Concept Brands has been partnered with the Sydney based PR agency Bleach PR since 2013. Bleach PR are dedicated to establishing a reputation for our brands in Australia based on each brand’s unique attributes and communication needs. They have worked alongside Concept Brands in launching brands into department stores and establishing promotional campaigns and incentive based support programs for independent retailers to ensure positive sales results.Sales and customer service
- Powerful network of lingerie specialists in every State & Territory in Australia with a proven track record of delivering results for brands in their area
- Respected sales team to manage brands in New Zealand cities and a dedicated Regional sales agent for stores outside of major cities.