Since 2007, we’ve been successfully launching lingerie and swimwear brands into Australia and New Zealand, securing lucrative department store partnerships and amassing a hundreds-strong network of independent boutique stockists. Whether you’re a retailer looking for the latest and greatest products, or a brand wanting to expand your global presence, we’re here to help your business succeed.
When you join the Concept Brands alliance, you’re joining – or introducing your brand to – a 300+ strong network of boutiques, department stores, and influential online retailers that cover every territory of Australia and New Zealand.
We work closely with key lingerie, swimwear and fashion buyers at leading department store chains, and have secured online and in-store positioning for numerous brands.
We distribute our product lines to some of Australia and New Zealand’s biggest online-only fashion retailers, where your brand can gain visibility on a nationwide scale.
From sensuality stores to sleepwear retailers, we strive to build the relationships that make any AU or NZ consumer likely to find our brands in her local lingerie store.
Looking to expand beyond the borders of Australia and New Zealand? We’re also equipped to launch your brand into Malaysia, Singapore, Hong Kong and Taiwan through our international dropshipping service. Contact us to find out more!
Company founded
2007
2009
Our 1st department store alliance in Australia.
Expanded our department store network to New Zealand.
2015
2017
Acquired exclusive distribution rights for Miraclesuit shapewear, launching into 60+ stores in first 6 months.
Began distributing Wonderbra & Shock Absorber (UK’s #1 sports bra brand) in partnership with Hanes Europe.
2019
2020
Partnered with Australia’s largest online fashion retailer to dropship all brands in our portfolio.
Partnered with Asia’s largest high-end fashion channel.
2021
2022
Opened our Melbourne showroom.
Successfully launched swimwear into major Australian department store.
2023
2024
Onboarded Polo Ralph Lauren, Lauren Ralph Lauren, adidas, Natori & Passionata into our lingerie and swim portfolio.
Launched adidas underwear into multiple major national clothing chains.
2025
We do! Located in the heart of Melbourne, our appointment-only showroom allows you to see our products up close before you order. Can’t make it to Melbourne? You can also request samples or an in-store visit from one of our highly-knowledgeable sales reps.
As Australia’s premier intimate apparel wholesale distributor, we have something for every customer. Our product range covers everyday bras, fashion bras, sports bras, nursing bras, post-surgery bras, plus size and full bust bras, and more. We also distribute a wide array of shapewear, sleepwear and swimwear.
While we only operate as a wholesale distributor of premier lingerie and lifestyle brands within Australia and New Zealand, we also provide a dropping service to brands located in Malaysia, Singapore, Hong Kong and Taiwan. Contact us to find out more.