Our Story

About Concept Brands

Since 2007, we’ve been successfully launching lingerie and swimwear brands into Australia and New Zealand, securing lucrative department store partnerships and amassing a hundreds-strong network of independent boutique stockists. Whether you’re a retailer looking for the latest and greatest products, or a brand wanting to expand your global presence, we’re here to help your business succeed.

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OUR NETWORK

When you join the Concept Brands alliance, you’re joining – or introducing your brand to – a 300+ strong network of boutiques, department stores, and influential online retailers that cover every territory of Australia and New Zealand.

DEPARTMENTAL STORES

We work closely with key lingerie, swimwear and fashion buyers at leading department store chains, and have secured online and in-store positioning for numerous brands.

ONLINE RETAILERS

We distribute our product lines to some of Australia and New Zealand’s biggest online-only fashion retailers, where your brand can gain visibility on a nationwide scale.

INDEPENDENT BOUTIQUES

From sensuality stores to sleepwear retailers, we strive to build the relationships that make any AU or NZ consumer likely to find our brands in her local lingerie store.

DROPSHIP PARTNERSHIPS

Looking to expand beyond the borders of Australia and New Zealand? We’re also equipped to launch your brand into Malaysia, Singapore, Hong Kong and Taiwan through our international dropshipping service. Contact us to find out more!

Why Choose Us?

Built for Retailers. Trusted by Global Brands.

We partner with leading retailers to deliver premium brands, exceptional service and sustainable growth.

99.9% Order Accuracy

State-of-the-art fulfilment and distribution systems help ensure reliable, accurate and consistent order processing.

Live Inventory

See exactly what is available with real-time stock visibility, supporting faster and more confident ordering.

No MOQ

Flexible minimum order quantities help support retailers and businesses of different sizes and stages of growth.

Department Store Alliances

Supplying major Australian department stores, specialty retailers and leading national retail partners.

Strong Local Reputation

Building long-term retailer relationships and trusted brand partnerships across Australia and New Zealand.

Individual Focus

Tailored service, dedicated support and practical guidance designed around the needs of each retail partner.

19+ Years in the ANZ Market
300+ Retail Partners Across ANZ
Thousands of Products Available Live
Premium Global Brand Portfolio

Our Journey and Accomplishments

Building iconic brands. Delivering exceptional growth.

YOUR QUESTIONS, ANSWERED.

DO YOU HAVE A SHOWROOM?

We do! Located in the heart of Melbourne, our appointment-only showroom allows you to see our products up close before you order. Can’t make it to Melbourne? You can also request samples or an in-store visit from one of our highly-knowledgeable sales reps.

WHICH TYPES OF LINGERIE DO YOU DISTRIBUTE?

As Australia’s premier intimate apparel wholesale distributor, we have something for every customer. Our product range covers everyday bras, fashion bras, sports bras, nursing bras, post-surgery bras, plus size and full bust bras, and more. We also distribute a wide array of shapewear, sleepwear and swimwear.

DO YOU SUPPLY TO RETAILERS OUTSIDE OF AUSTRALIA AND NEW ZEALAND?

While we only operate as a wholesale distributor of premier lingerie and lifestyle brands within Australia and New Zealand, we also provide a dropping service to brands located in Malaysia, Singapore, Hong Kong and Taiwan. Contact us to find out more.

Contact Us