Shock Absorber has been the UK's leading sports bra brand since 1995. Its mission is to help the women of the world stay healthy, fit and supported. All of Shock Absorbers bras have been specifically designed to offer superior bounce control, incredible comfort and cutting edge features providing protection against key pressure points and hotspots on the body identified during sport. Since their launch, the design and development of their sports bras have been underpinned by science. They continue to commission research from the University of Portsmouth, the world leaders in breast health, to test the performance of Shock Absorber products so your customers can exercise with peace of mind knowing their breasts are safe and supported. Wearing a Shock Absorber sports bra is proven to reduce breast movement by up to 78%. A quality sports bra is more than just an investment in a garment, it is an investment in breast health and Shock Absorber believe women deserve the best support they can get for their active lifestyles.


Permanent Ranges & Fashion Colours Shock Absorber remains committed to their science-backed bestselling designs in core colours each season, but also continue to work with the University of Portsmouth to develop new sports bras to cater different sports, activities and technological advancements. They also introduce seasonal colours for a fresh updated look.

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