CONCEPT BRANDS: A TRUSTED INTIMATE APPAREL WHOLESALE DISTRIBUTOR
We’re leading wholesale bra distributors in Australia, with an extensive and exclusive product range that covers lingerie, loungewear and swimwear. From the most stylish and alluring designs to practical everyday favourites, we’re dedicated to bringing the best of the international stage to our many retailers’ doors.
We supply to a network of over 300 boutique customers across Australia & New Zealand, comprised of brick and mortar, omni-channel and online stores
LEARN MORE
Looking for an intimate apparel wholesale distributor to represent your brand? You’re in the right place.
BRANDS
Lucrative department store alliances – we have the local connections you need!
Highly-experienced sales team – tailored sales strategies to maximise financial return
Strong local reputation – trusted by 300+ AU & NZ retailers and counting
RETAILERS
State-of-the-art Melbourne warehouse – same day despatch, 99.9% order accuracy
No MOQ – order only what you need, without huge inventory costs
Live inventory – plus arrival forecasts for easy planning!
When you join the Concept Brands alliance, you’re joining – or introducing your brand to – a 300+ strong network of boutiques, department stores, and influential online retailers that cover every territory of Australia and New Zealand.
We work closely with key lingerie, swimwear and fashion buyers at leading department store chains, and have secured online and in-store positioning for numerous brands.
We distribute our product lines to some of Australia and New Zealand’s biggest online-only fashion retailers, where your brand can gain visibility on a nationwide scale.
From sensuality stores to sleepwear retailers, we strive to build the relationships that make any AU or NZ consumer likely to find our brands in her local lingerie store.
Looking to expand beyond the borders of Australia and New Zealand? We’re also equipped to launch your brand into Malaysia, Singapore, Hong Kong and Taiwan through our international dropshipping service. Contact us to find out more!
We are more than happy with concept brand, an amazing company to deal with, Easy b2b to platform, customer service is outstanding, delivery is fast. Would not hesitate to recommend.
I have been dealing with Concept Brands for quite a while now. I have found the website very easy to use, delivery is fast and efficient. Range of stock is continually growing.
Great range of products from unique international brands you can't find anywhere else. Wonderful customer service and quick dispatch.
We at Rubenesque Lingerie have only recently started purchasing through Concept Brands but the service is quick, easy to use and allows my business to cater for a greater range of customers. The posture support bras, shapewear and bodysuits are winners with my customers.
Very happy with the products and the Company is expanding their range of sizes and styles to suit customer demand. The quality of the garments is exceptional and the delivery is well within the expected time.
Concept brands is one of our amazing suppliers at Specialty Fittings Lingerie. Karan and his team are very helpful with their wide range of stock. We stock a lot of their brands from bras, shapewear and sleepwear. The ordering is very easy and you receive your stock within days! Such a great supplier and we having nothing but amazing things to say! Thank you for your great service - From Gayle and Laurah from Specialty Fittings Lingerie in Williamstown
How to Start a Successful Online Lingerie Boutique: Step-by-Step Guide for Beginners
Starting an online lingerie boutique is one of the most exciting retail opportunities in today’s e-commerce landscape. The intimate apparel industry continues to grow steadily, fuelled by rising demand for size-inclusive lingerie, premium shapewear, supportive everyday bras, and comfortable sleepwear. If you’re wondering how to start an online lingerie store, this step-by-step guide will give […]
Read More
Wholesale Buying Mistakes to Avoid: A New Lingerie Retailer’s Guide
Launching a lingerie boutique is exciting — you’ve chosen your niche, designed your store layout,…
Read More
Building Trust with New Mothers Through the Right Bra Brands
For many women, motherhood marks one of life’s most transformative experiences. Along with emotional changes…
Read More