Concept Brands has a network of over 200+ boutique customers across Australia & New Zealand comprised of brick and mortar, omni-channel and online stores.

Concept Brands has established strong relationships with Australia’s leading department stores, securing lucrative department store partnerships for our brands since 2009.


Wonderbra - the iconic lingerie brand, Wonderbra has been boosting busts since 1935, and continues to deliver innovative underwear solutions that combine the practical with the sexy.
Miraclesuit + Miraclesuit Swimwear - for over 25 years, Miraclesuit have been leading shapewear experts, creating powerfully slimming bodywear and swimwear that will make you “look 10lbs lighter in 10 seconds”.
Naomi & Nicole - from the creators of Miraclesuit, Naomi & Nicole fills in a niche in the shapewear market for light to moderate control garments that deliver everyday comfort and confidence.
Exquisite Form - created in 1945, Exquisite Form are true specialists in the field of comfort and wireless support for fuller figures, offering both classic styles and hard-to-find styles such as front-fastening or posture support bras.
Shock Absorber - the UK’s number 1 sports bra brand, Shock Absorber creates biomechanic research-based sportswear that’s as fashion-forward as it is high-performance.
Naturana - with a history that dates back over a century, German brand Naturana knows a thing or two about designing underwear that fits flawlessly and delivers on comfort too.
Oh!Zuza - Polish brand Oh!Zuza sources the softest, natural fibre-based fabrics from Europe, and turns them into a range of loungewear and nightwear that’s as dreamy to wear as it is timelessly stylish.
Marlies Dekkers - credited with popularising the ‘strappy bra’ long before everyone else was doing it, Dutch lingerie designer Marlies Dekkers has been pushing the boundaries of luxury lingerie design since 1993.
Parfait - focused primarily on fuller busts, Parfait has one of the most expansive size ranges of any lingerie brand, with modern, trend-focused bras available up to a UK 44 band and K cup.
Belmanetti - based in Hungary and manufactured in Europe, Belmanetti takes the softest of fibres (such as bamboo, cotton and modal) and turns them into chic, cosy bathrobes with an unrivalled comfort level.
Leading Lady – creators of The Most Comfortable Bra in America™, Leading Lady is committed to providing style and comfort for fuller figures, with a size range for bras that goes all the way up to a US 56 band.
Sans Complexe – the third-bestselling lingerie brand in all of France, Sans Complexe blends classic French styling with an expansive size range and superior fit, all at an affordable price point.

Concept Brands Presentation