The world-renowned lingerie brand, Wonderbra was founded in 1935 and is considered responsible for inventing push-up bra technology. Wonderbra’s Ultimate Strapless bra is recognised as the world’s best strapless push up bra. Wonderbra rose to prominence in the early 90s in the UK and Europe thanks to its famed attention-grabbing campaigns and iconic models. Just one examples is their famous advertising campaign in 1994 featuring the slogan “Hello Boys” that transformed the bust of the then unknown model Eva Herzigova which was voted in at number 10 in a “Poster of the Century” contest. WonderBra’s mission is to boost and reveal sexiness with lingerie that associates performance (technology) with femininity (style). Wonderbra is fun and cheeky with technical intelligence at its core. Its unparalleled push-up bra technology arms the wearer with visible confidence and empowerment. Today, Wonderbra is still the leader in push-up bra innovation and they continue to develop cleavage enhancing solutions for all fashion dilemmas known to women.


Permanent Ranges & Fashion Colours     Wonderbra remains committed to their timeless bestselling designs in the core colours black, ivory and nude, but introduces fashion colours, select new silhouettes and fresh lace finishing’s each season.

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