Concept Brands is a specialty distributor of Leading Lady

Leading Lady. Focused on delivering dreamy comfort and modern style for fuller figures, their extensive size range goes all the way up to a US 56 / AU 34 band.

Scroll down to discover just why your customers will love this brand’s bras, which include an option for every occasion from the Meryl day bra (a.k.a. The Most Comfortable Bra in America™!) to the glamorous Ava lace bra, to the wirefree Serena sports bra, and more!

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